"Does emotional intelligence help boost sales, improve customer satisfaction, reduce turnover, increase safety, and enhance productivity?"
by Joshua Freedman, EQ Teacher, extraordinaire!
.
Sales
When I ask sales people in all kinds of businesses for the key to their effectiveness, the first answer is "relationships." So if emotional intelligence is essential to building good relationships, and good relationships are essential to sales, it's no wonder that high EQ is a powerful force in improving sales. When the US Airforce selected recruiters (who are essentially salespeople) based on high EQ, they saved $2.7 million in a year (Richard Handley, 1999). Likewise, when L'Oreal used EQ to select sales agents, they gained over $2.5 million (Spencer, McClelland, & Kelner, 1997).
Customer Satisfaction
There's no question that a quality product is a powerful way to keep customers satisfied -- but it's not enough. In fact, most customers leave vendors for emotional reasons -- they don't like how they are treated or they don't have a good relationship with the vendor. The Forum Corporation on Manufacturing and Service Companies found that 70% of the reasons for losing customers and clients are EQ-related (1989 - 1995).
Turnover
In the same study at L'Oreal cited above, the "EQ Sales Agents" had 63% less turnover during the first year. In the same vein, 75% of careers are derailed for reasons related to emotional competencies, including inability to handle interpersonal problems; unsatisfactory team leadership during times of difficulty or conflict; or inability to adapt to change or elicit trust (The Center for Creative Leadership, 1994).
Safety
After supervisors in a manufacturing plant received training in emotional competencies, lost-time accidents were reduced by 50 percent, formal grievances were reduced from an average of 15 per year to 3 per year, and the plant exceeded productivity goals by $250,000 (Pesuric & Byham, 1996).
Productivity
Optimism is one of the fundamental skills in our EQ model. Optimists are more motivated, more successful, have higher levels of achievement, plus significantly better physical and mental health (Seligman, 1991). Trust is another outcome of relationships between people practicing their emotional intelligence skills -- and 50% of time wasted in business is due to lack of trust (John O. Whitney, Director, Deming Center for Quality Management).

Recent Comments